Designing a Layered Pop-Up Welcome Kit
Tetra Pak Bangkok Customer Innovation Centre
Client
Tetra Pak
Year
2024
Category
Graphic Design, Illustration
Team
Creative Direction: Krystal Liau
Graphic Design: Roxann Gan, Heidi, Farida
In celebration of the opening of the Tetra Pak Bangkok Customer Innovation Centre, Tetra Pak approached us to create a welcome invitation for attending guests.
We created a welcome kit. Designed as an invitation. Encased in Tetra Pak’s iconic blue.
As it opens, a map of Bangkok and an invitation card are revealed, offering a first glimpse of the experience to come.
The invitation card features an interactive pull tab that switches on the lightbulb of innovation.
A detachable CIC information card sits at the back, designed to be carried along.
As the card opens, a colourful Thai-inspired pop-up scene is revealed.
Featuring layered elements and pull tab that provides details to the Customer Innovation Centre (CIC). The visual contrast between the minimal exterior and the vibrant interior creates a moment of surprise for the recipient.
Layered Thai icons in Tetra Pak blues and yellow, inspired by the night skies and city lights of Bangkok. Treated with subtle gradient noise for added depth and tactility.
It's an envelope reimagined as a welcome kit, designed to inform, engage and build excitement ahead of the co-creation journey, blending cultural storytelling with thoughtful functionality.
