Video & Motion Design for Smart Building Digital Solutions Event
PrimusTech SCCC Event
Client
PrimusTech
Year
2024
Category
Animation, Video Production
Team
Creative Direction: Eunice Yeo
Graphic Design: Heidi
Animation & Video Production: Roxann Gan
PrimusTech partnered with the Singapore Chinese Cultural Centre (SCCC) to host a launch event at the centre’s multipurpose hall, showcasing its digital transformation.
The event highlighted advanced digital solutions and smart technology integrations that enhanced operational efficiency while preserving the building’s architectural aesthetics. It also reinforced PrimusTech’s position as a leading Digital Master System Integrator in sustainability and smart building technologies.
Our team was tasked with producing the keynote presentation, introduction video, e-invites, and pull-up banners. I was responsible for creating animations for the presentation slides and producing the event’s introduction video.
Introduction Video Concept: From Past to Future
The introduction video follows the company’s evolution from past to future, moving from retro aesthetics to a clean, modern look. I created styleframes to define the visual transition before producing the final video. Faced with low-resolution archival footage, I incorporated TV static to transform the limitation into a purposeful found-footage style, and oversaw the edit and final production.
Motion Design for Keynote Presentation
The keynote designs were created by Heidi, while I animated the illustrations in After Effects. The motion added energy and visual interest to the presentation, helping to bring the static slides to life and make the keynotes more engaging for the audience.
