A Logo Visualising Growth in Agriculture
growX Logo Ideation & Development
Client
YARA International
Year
2024
Category
Logo Design
Team
Creative Director: Eunice Yeo
Assistant Creative Director: Jessie Seah
Graphic Designer: Nelson Choo, Roxann Gan
growX is a holistic impact platform by Yara Africa & Asia that supports under-resourced communities through training, mentorship, and digital tools, with a focus on sustainable growth and empowerment. I was involved in the early stages of the logo design, where I explored visual directions that reflected growth, agriculture, and community.
The selected logo is concept inspired by nature and progress. A perfect fit for a logo about cultivating growth in agriculture.
It blends organic forms with a clean, modern style to reflect growth and agriculture. The arrow formed within the “X” symbolises forward momentum, while the gradient reflects deepening expertise.
The final logo was completed by Nelson, following the client’s request for a simpler direction that incorporated their existing brand font.
