A New Visual Direction for Revoria
FUJIFILM Revoria Press Lineup Refresh
Client
FUJIFILM Business Innovation Asia Pacific
Year
2026
Category
Art Direction, Graphic Design, Brochure Design
Team
Creative Direction: Krystal Liau, Head of Agency
Art Direction & Graphic Design: Roxann Gan
We were approached by FUJIFILM Business Innovation Asia Pacific to refresh the Revoria press lineup for 2025 and 2026, covering both product key visuals and marketing assets such as brochures.
Darker, Sleeker, More Refined
Shifting away from the previous light and airy concept, the new direction takes on a darker, more futuristic tone. Each press is placed in a distinct environment based on its unique selling points, helping to better highlight its strengths. Using FUJIFILM’s brand palette, coloured lighting enhances mood, focus, and visual distinction across the lineup.
Marketing brochures were also developed with a darker theme, while balancing FUJIFILM’s white and green brand colours. The overall look adopts a clean, minimalist style, featuring rounded corners and bold splash pages.
Bento Layout
Given the content-heavy nature of the brochures, a bento-style layout was used to organise and simplify large amounts of technical information.
Neat & minimal.
Designed for clarity first.
